Starting a new business – what should I consider?
Australians are an entrepreneurial lot, and it looks like the trend is set to continue with more and more young people considering starting their own business each year. Starting a new business is a really exciting time. The only problem is that there is a lot to remember and in all the excitement, sometimes things […]
What do I need to consider when it comes to website design?
Having a great website is imperative in terms of both connecting with your existing customers and attracting new ones to your door. When customers research home loans these days, it’s more than likely they will be researching online, and if your website looks unprofessional and hard to use, customers will assume you are too. When […]
Family friendly — how to optimise a family business
The majority of Australia’s SMEs are family businesses, but very few seek specialist advice. As the saying goes, you can have a successful family or a successful business, but you can’t have both. So it’s a true optimist, then, who decides to run a family business. It’s estimated more than 70 percent of companies in […]
Generating new business via referrals — what do I need to know?
It goes without saying that generating referrals is a great way to build your business, particularly in an industry where so much of your business comes from the word of mouth of happy clients telling their friends and family about the great products or services your provide. The best thing about referred business is that […]
How do I get media attention for my business?
Paying for advertising is one way to go about getting the word out there about your business, but there are also ways of doing it that involve your time but not your advertising dollars. Working with your local media to get your name out there can be a great way to go if you have […]
Clever business tech tools to improve business efficiency – lessons from the startups
Startups and small businesses are different beasts, but that doesn’t mean one can’t learn from the other. Startups are focused on growing ideas into big businesses as fast as possible. It makes sense they would utilise the most efficient tools of the trade. Andy Lamb, co-founder of Perth’s Atomic Sky startup studio, specialises in helping […]
How do I market to my local area?
Local area marketing (known as LAM in the advertising world) hardly needs definition — essentially it is the promotion of your business to encourage local clients to your door. It can include initiatives such as placing an ad in your local paper, promoting your business in local shopfronts or newsletters, or local outdoor signage or […]
Do you really need an office? The concept of co-working
It’s an office Jim, but not as we know it! Once the domain of tech start-ups, coworking is now gaining a broader appeal as small businesses discover the benefits of shorter leases, high-end facilities and a CBD address. Economist and business owner Kate Morrison first came across the coworking phenomena while working in London 10 […]
Why is the branding behind my business so important?
Let’s get back to basics on branding for just a moment. What is a brand and why is it so important? Wikipedia defines a brand as ‘the name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.’ Your brand is your calling card, […]
LinkedIn – what’s in it for me as a business?
LinkedIn is often described as Facebook for the professional. It’s the social network with more of a focus on business-to-business or professional-to-professional. LinkedIn tells us they have around 450 million professional users (growing at a rate of 1 million a week) who exchange information, ideas and opportunities and either look for a job or for […]
