Social media – how to avoid it all going wrong for your business – the real risks you need to know
Where customers go, business will follow but experts warn that the rules learned from traditional retail and online shopping will not always apply on social platforms. “The environment of social media is a difficult one in which to sell products too overtly, or even to deliver advertising in an effective way,” according to Deloitte Access […]
Social clicks tick the box for business
The past five years have seen social media make a steady march into mainstream business strategy. More than 90 percent of small and medium businesses in Australia are on Facebook, LinkedIn or Twitter, however, pundits warn that many businesses aren’t making the most of digital enterprise opportunities. The biggest risk is simply doing nothing, according […]
Social media and small business – what are the common pitfalls, and how to transform clicks into customers.
The past five years have seen social media make a steady march into mainstream business strategy. More than 90 percent of small and medium businesses in Australia are on Facebook, LinkedIn, or Twitter, however, pundits warn that many businesses aren’t making the most of the digital enterprise opportunities. The biggest risk is simply doing nothing, […]