About us

Helping Australians find a fairer deal for over 29 years

AFG was established in 1994 and has grown to become one of Australia’s largest mortgage broking groups and leaders in financial solutions.

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Who is AFG?

Our founders saw an opportunity for mortgage brokers to provide a better solution for Australians’ finance needs. So, 29 years ago, they founded AFG and helped to create an industry.

Today, we’re just as passionate about brokers and the industry. We believe in our community of brokers, no matter how big or small. Australians trust their brokers with their biggest assets, and in turn, our brokers trust us with theirs.

When our brokers grow, we grow.  Together, our brokers have built robust, secure, and successful businesses over the decades. We’re proud of that legacy, and it’s also a big part of why we’re now one of Australia’s most secure and prosperous mortgage aggregators.

We're proud of our awards

But we’re even prouder of what those awards represent: our commitment to our brokers, their business and their customers.


We're the experts behind the experts

The personal expertise you offer your customers is what sets brokers apart in the market and it’s what is leading the shift in how Australians secure their finance. Your customers know that having your expertise in their corner, guiding, and helping them at every turn is priceless. We’re here to surround your business with that same level of expertise.

We know that great experiences start with great people and our promise to you is that we’ll surround your business with over 250 experts who are focused on helping you support your customers, protect your business, and grow to new heights.

Start your journey with
MFAA Aggregator of the Year

Go together

We’re all in on brokers. That means we’ll be right here to champion you as you lead the future of broking.

We’ve been through just about every challenge that a business can face in the past 29 years and, together with our brokers, we’ve come out the other side not only stronger but as leaders of our industry.

We partner with over 3,700 passionate brokers nationally and help them offer their customers an unprecedented choice from over 70 lenders across more than 7000 individual finance products. Last year our brokers supported Australians to secure over $59B in residential finance. 

Whatever opportunities the future holds, we’ll be right here providing you with the lift you need to reach them.

Our values

We exist to create competition and financial choice for Australians by protecting, backing and championing the broker industry on behalf of our members. We do this through our values.


Committed to supporting each other, sharing knowledge and ideas.


We build trust by doing the right thing.


Work towards the future, challenging the status quo.


Grow our business by investing in our people and supporting the growth of our partners.


Understanding the needs of our customers and always aiming to exceed expectations.

Our Purpose

A fairer financial future for all

Trusted by leading financial institutions

We have a strong relationship with all our home loan and business lenders and these continue to grow each year.

Offer your customers the choice they’re searching for with over 80 lenders and partners across residential, commercial, asset finance and personal finance.

Sustainability at AFG

We are, and have always been, focused on driving value for our investors and creating a positive impact for our employees, brokers, customers, and the communities in which we operate.

Find out more about the different sustainability initiatives at AFG.

Businessman with bike going home after work


3, 2, 1 Grow

Grow your business, boost your income.

Broker Technology
Broker Guides

Download your AFG Information Book

Open the book on AFG and find out how we can partner with you to grow your business.

Featured Calculators
Broker Guides

Customer Experience and Workflow Optimisation

Learn why creating repeatable customer experiences could be your biggest revenue growth opportunity.

The AFG Story

Find out how we’ve been helping Australians find a fairer deal for over 27 years.

How we're helping
Looking for the right loan?
Choose your loan type and start comparing products from our lender panel, read the latest finance tips and if you’re looking for expert help, we can put you in contact with an AFG Mortgage Broker.