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Put your marketing on autopilot

SMART is AFG’s custom built marketing program created for brokers, to help grow their business and revenue.

SMART Marketing Campaigns

Keeping your business top of mind when your contacts are considering their financial needs is half the battle – and that’s where AFG’s SMART marketing program can help.

A core feature of SMART, the delivery of regular and effective email touch points with prospects and customers, keeps brokers front of mind and positioned as the finance expert.  SMART campaigns target your FLEX data, reaching out to the right contacts at the right time with the right message.  SMART does it all for you.

Using laptop computer and smart phone

SMART Website

A professional website is your number one marketing asset and, for many businesses, one of the few ways potential customers decide if your business is right for them. With SMART, you get a hosted, customisable and branded website included in the package.

You’ll get access to the administration panel for your SMART website to customise the website to your business needs if you wish.  Add pages, edit content, choose different imagery, or add your own blog articles. 

You can use your own domain name or the one we create for you.  The choice is yours.

Red Alerts

SMART members automatically benefit from customer Red Alerts in FLEX.

Red Alerts are driven by an Artificial Intelligence (AI) algorithm using a combination of microdata points to identify residential home loan clients who might be thinking about changing their current situation.

SMART brokers are provided with a list of Red Alert customers directly into FLEX and then have the option to automate a SMART campaign to the customer or contact them directly.

AFG SMART Website Features

SMART – it delivers

Save time and money

Outsource the time-consuming operational elements of your marketing while keeping costs down.

Personalise your emails

SMART email campaigns are sent on your behalf, to your database, with your branding and contact details. All replies go straight to your inbox.

Go online

Hosted and managed, your SMART website gives you the online presence your business needs.

Take action with your Analytics

AFG Analytics - business intelligence tool to uncover your data trends and insights.

Tailored content to your target audience

SMART includes professionally produced and written quarterly newsletters, and a content library of social media images and posts.

Build relationships and hunt for new business

The automated product and loan term email campaigns are designed to build relationships, maintain your contact cycle and hunt for new business.

Share your social media content

Our range of tips and tricks will help beginners through to more advanced social media users.


SMART marketing for a growing businesses

Business SMART Add-on

Marketing to your SME clients and lead generation from your residential database.

$50Additional/per month
All SMART Features
Dedicated business finance page on your SMART website
Quarterly SME Business Insights e-newsletter
Introduction as a business finance broker
Bi-annual prospecting message to non-SME database
Five acquisition campaigns to SME database each year
Welcome message to new business contacts
Thank you message on settlement
Check-in message to business customers
View More

Commercial SMART Add-on

Marketing to your active commercial customers with deals written in FLEX.

$47.10Additional/per month
All SMART Features
Quarterly Procure Commercial e-newsletter
Thank you message on settlement
Check-in message one year after settlement
Time to review message 2.5 years after settlement

Prices are correct at time of publishing and are subject to change

Award winning platform

It’s no accident that AFG won Aggregator Marketing Platform of the year for 2018, 2019 and again in 2020. SMART marketing is our custom-built, industry-leading marketing platform designed to help brokers business achieve great outcomes both for their customers and their bottom lines.

Winner - ABA Broker marketing platform of the year
Winner - ABA Broker marketing platform of the year
Winner - ABA Broker marketing platform of the year
Winner - ABA Broker marketing platform of the year

Let's do this

Ready to get started with your own marketing team?