SEM – the basics of what you need to know
Search Engine Marketing, or SEM, is paying to ensure that the people who are using keywords to find products and services online, can easily find your business. It’s like buying advertising space in a newspaper, but the newspaper is filterable by keywords. The first step to starting your business on a SEM journey is to […]
How to ensure your social media is top notch
It’s not a fad, and it’s not a trend. It’s here to stay, and social media is part of our lives, whether we like it or not. Social media for your business can be as complex as you choose to make it. You could pay thousands of dollars to engage another company to do it […]
How to grow your business via word of mouth – getting your clients working for you
One great free way to extend the reach of your business is via word of mouth. But how does a business go about encouraging their current customers to share their experience and make a recommendation to a friend or colleague? And why is it so important? It’s a well-quoted statistic, most recently from Neilsen that […]
What do I need to consider when it comes to website design?
Having a great website is imperative in terms of both connecting with your existing customers and attracting new ones to your door. When customers research home loans these days, it’s more than likely they will be researching online, and if your website looks unprofessional and hard to use, customers will assume you are too. When […]
Partner marketing – what is it and how do I do it?
Partnering with other complementary businesses from a marketing or sales perspective can be a tremendous way for you both to achieve what neither of you could achieve alone. Successful partnering can help generate referrals, grow your databases (with each client’s consent of course), and provide a means to share business solutions to similar issues you […]
Family friendly — how to optimise a family business
The majority of Australia’s SMEs are family businesses, but very few seek specialist advice. As the saying goes, you can have a successful family or a successful business, but you can’t have both. So it’s a true optimist, then, who decides to run a family business. It’s estimated more than 70 percent of companies in […]
Jump aboard the analytics train to help your business grow
Big business has been analysing consumer habits for years to boost sales and expand their customer base. Now there’s a host of powerful analytical tools available to small business too. It is an event that saw the rather dry world of business analytics make international headlines. Back in 2012 data crunchers at Target in the […]
Generating new business via referrals — what do I need to know?
It goes without saying that generating referrals is a great way to build your business, particularly in an industry where so much of your business comes from the word of mouth of happy clients telling their friends and family about the great products or services your provide. The best thing about referred business is that […]
How do I get media attention for my business?
Paying for advertising is one way to go about getting the word out there about your business, but there are also ways of doing it that involve your time but not your advertising dollars. Working with your local media to get your name out there can be a great way to go if you have […]
Clever business tech tools to improve business efficiency – lessons from the startups
Startups and small businesses are different beasts, but that doesn’t mean one can’t learn from the other. Startups are focused on growing ideas into big businesses as fast as possible. It makes sense they would utilise the most efficient tools of the trade. Andy Lamb, co-founder of Perth’s Atomic Sky startup studio, specialises in helping […]
