How do I market to my local area?
Local area marketing (known as LAM in the advertising world) hardly needs definition — essentially it is the promotion of your business to encourage local clients to your door. It can include initiatives such as placing an ad in your local paper, promoting your business in local shopfronts or newsletters, or local outdoor signage or […]
Finding the right staff and boosting your hire power
How do you hire the right person for the job? Now that’s a brain teaser Google is happy to share the answer to. Google was once famous for throwing curly brain teasers into its hiring process. Questions actually posed to Google interview candidates over the years have included doozies such as, “A man pushed his […]
Paid advertising — what do I need to know before I start?
Here’s our brief guide to the different types of media available to you if you’re considering paid advertising. Every dollar is precious and it’s imperative to achieve the greatest return on your investment in order to grow your business, so we’ve briefly outlined a few pros and cons about each of the main media options […]
Buying time — the benefits and risks when it comes to outsourcing
Cost-conscious, time-poor business owners are driving a boom in offshore office work, and we thought we’d walk you through some of the basics to consider before you look at whether this is an option for your business or not. Outsourcing was once the domain of large corporations, who slashed costs by moving some business operations […]
How to market to Millennials
Millennials are here, and they are the future of your business as they are on the cusp of heading into consumer prime-time. You may be one, or be related to one. Regardless, it’s good to paint a picture on who they are and what motivates them as a whole. They may be the youth of […]
It’s a brand new year, the perfect time to set new business goals
The New Year is a time for reflection and resolutions. But when it comes to setting business goals, make sure you’re not setting yourself up for failure. Most business owners know goals are important. But how can you make sure your New Year business resolution will keep you motivated all year and not be forgotten […]
New financial year checklist
It’s time to roll up your sleeves, report, reconcile and get set for the year ahead. The start of a new financial year is the time to draw a line under the old and begin planning for the future. For business owners, that means make sure everything from 2014/15 has been tied up and you […]
A site for more eyes – what Google’s mobile friendly update means for your business
If he ever had to hide a body, Jim Stewart jokes, he would put it on page two of Google’s search results. It’s the one place no one would ever look, says Mr Stewart, who heads search engine optimisation company StewArt Media. An update to Google’s search algorithm earlier this year saw some Australian businesses […]
Many happy returns – tax time is here!
It’s time to roll up your sleeves, report, reconcile and get set for the year ahead. The start of a new financial year is the time to draw a line under the old and begin planning for the future. For business owners, that means make sure everything from 2014/15 has been tied up and you […]
LinkedIn – what’s in it for me as a business?
LinkedIn is often described as Facebook for the professional. It’s the social network with more of a focus on business-to-business or professional-to-professional. LinkedIn tells us they have around 450 million professional users (growing at a rate of 1 million a week) who exchange information, ideas and opportunities and either look for a job or for […]
