Holding business to ransom — what is ransomware and what do I need to do to ensure my business is safe?
Small business owners have been warned to step up their computer security processes as ‘ransomware’ attacks become more prevalent and sophisticated. Cyber security experts have dubbed 2016 the Year of Ransomware with attacks that lock computer databases increasingly targeted at Australian businesses. Small to medium businesses could be more vulnerable to attack, a Perth academic […]
How do I market to my local area?
Local area marketing (known as LAM in the advertising world) hardly needs definition — essentially it is the promotion of your business to encourage local clients to your door. It can include initiatives such as placing an ad in your local paper, promoting your business in local shopfronts or newsletters, or local outdoor signage or […]
Paid advertising — what do I need to know before I start?
Here’s our brief guide to the different types of media available to you if you’re considering paid advertising. Every dollar is precious and it’s imperative to achieve the greatest return on your investment in order to grow your business, so we’ve briefly outlined a few pros and cons about each of the main media options […]
A site for more eyes – what Google’s mobile friendly update means for your business
If he ever had to hide a body, Jim Stewart jokes, he would put it on page two of Google’s search results. It’s the one place no one would ever look, says Mr Stewart, who heads search engine optimisation company StewArt Media. An update to Google’s search algorithm earlier this year saw some Australian businesses […]
LinkedIn – what’s in it for me as a business?
LinkedIn is often described as Facebook for the professional. It’s the social network with more of a focus on business-to-business or professional-to-professional. LinkedIn tells us they have around 450 million professional users (growing at a rate of 1 million a week) who exchange information, ideas and opportunities and either look for a job or for […]
Social media – how to avoid it all going wrong for your business – the real risks you need to know
Where customers go, business will follow but experts warn that the rules learned from traditional retail and online shopping will not always apply on social platforms. “The environment of social media is a difficult one in which to sell products too overtly, or even to deliver advertising in an effective way,” according to Deloitte Access […]
Social clicks tick the box for business
The past five years have seen social media make a steady march into mainstream business strategy. More than 90 percent of small and medium businesses in Australia are on Facebook, LinkedIn or Twitter, however, pundits warn that many businesses aren’t making the most of digital enterprise opportunities. The biggest risk is simply doing nothing, according […]
Social media and small business – what are the common pitfalls, and how to transform clicks into customers.
The past five years have seen social media make a steady march into mainstream business strategy. More than 90 percent of small and medium businesses in Australia are on Facebook, LinkedIn, or Twitter, however, pundits warn that many businesses aren’t making the most of the digital enterprise opportunities. The biggest risk is simply doing nothing, […]
