What type of broker are you?

female mortgage broker holding clipboard talking to clients

Before you rush off to print business cards or lease office space, you need to know what you enjoy about being a broker, what you don’t like and what value you can actually provide to your customers.

In our article, we have a look at the three different types of brokers (which are by no means a reflection of the entire industry!) below:

  • The Salesperson
  • The Technician
  • The Caretaker

Consider the strengths and weaknesses of these avatars to help you better identify your own. If you already have a mentor, you could do this exercise with them to keep you honest and accountable.

The Salesperson

The strengths of this type are:

  • A natural-born salesperson
  • Brilliant at generating leads
  • Charismatic
  • A great talker
  • Has a strong revenue

The weaknesses of this type are:

  • They are disorganised
  • Poor systems and processes
  • They play it fast and loose on compliance
  • Poor post-sales communication
  • Their average profit
  • Poor attention to detail

The Technician

The strengths of this type are:

  • They are process driven
  • They are organised
  • Technically strong
  • A sound revenue and profit

The weaknesses of this type are:

  • Poor sales skills
  • Poor marketing skills
  • Introverted
  • Unwilling to ask clients for referrals
  • Trust and control issues (can be difficult to work with)
  • Neutral communicator (can be difficult to read)

The Caretaker

The strengths of this type are:

  • They are good listeners
  • They love people
  • People love them
  • They enjoy regular communication
  • Average revenue

The weaknesses of this type are:

  • Inefficient
  • Unproductive
  • Difficulty giving bad news
  • Overly friendly with clients
  • Poor profit


So, you’ve read our article, now what?

Hopefully we’ve helped you to identify your own strengths and weaknesses to help you think about becoming a mortgage broker.

It is a career that offers opportunities for many different personality types, from natural-born marketers to process-driven technicians.

If you’re interested in getting a better understanding of what it would be like to run your own company day-to-day, then why not download our better broker’s guide to starting your own mortgage brokerage today!

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