Building a referral network

Referral guide

People are the core ingredient in any successful referral network.

Start your referral relationships the right way

The ability to find potential referrers, establish trust, demonstrate your value and nurture relationships over long periods are other critical factors.

Fortunately, technology has created more ways to find and connect with potential referrers than ever before – via your website, social media, email communications, and Customer Relationship Management (CRM) tools to help you manage your database and communications.

Naturally, when you start building your referral network, you’ll set out to create a wide-reaching and extensive network, but be wary of chasing quantity over quality. One carefully nurtured referrer relationship could prove more valuable in terms of long-term lead generation than 10 rushed partnerships.

Building trust

Taking out a mortgage is one of the biggest financial commitments most people make. While there are a number of different ways to build trust between yourself and a potential referrer, start with these core components:

  • A professional website
  • Strong personal branding
  • A network of advocates
  • A good first impression

Proving your value

In a sea of brokers, what makes you different?

Your local real estate agent or accountant might have dozens of brokers contacting them. What value can you offer them as a partner over your competitors? Do you need to spend time working out your UVP (Unique Value Proposition)?

Communicating with your referral partners

Communication is the cornerstone of any successful relationship, and a referral network is no different.

Regular communication with your referral network and potential new referrers is important, and you can add even more value by the type of information you share. You’ll need to set time aside each week to nurture your referrers in order to build a successful network.


Want to learn more how you can build your referral network?

Then why not download our comprehensive referral guide! It will give you all the inside knowledge to build profitable referral networks that could make a real difference for your business.

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