AFG Home Loans has collected two prestigious awards in the We Money Financial Services Home Loans Award for 2025 – Most Innovative Lender and Outstanding Customer Service.
AFG Home Loans received the recognition for a number of initiatives, including its cashback rewards program, which enables customers to earn up to 15 per cent cashback on their loans by shopping through a customised platform or linking their cards for in-store purchases.
Other innovations that contributed to the recognition include AFG Home Loans’ Buying Boost with LongView1 and the introduction of Multiple Offset Accounts (up to four sub accounts) on its Retro and Link product suites. There were also a number of policy changes recently introduced to offer greater flexibility to these suites.
AFG Home Loans’ fast response time to customers, and settlement and approval times also supported AFG in winning the two categories.
AFG Home Loans General Manager Hayden Cush said AFG Home Loans had worked hard to ensure it offered innovative products and provided premium customer service to maintain its edge within a highly competitive market.
“Our business is always looking for ways to continuously improve and remain competitive against some of the bigger name brands in our industry. We’re therefore particularly proud to receive this recognition which reinforces that AFG Home Loans is punching above its weight and helping support AFG’s mission of providing a fairer financial future.”
WeMoney is a financial wellness app that connects the user’s financial information in the one place, tracking their overall financial health and helping people to achieve their financial goals. In all instances the user’s money stays in their original account, with the app offering read-only access in displaying information such as transactions and balances. More than one million people (in Australia and New Zealand) have downloaded the app since the business was founded in 2020.
Details of the WeMoney awards can be found here.
1. In August 2024, AFG Home Loans partnered with LongView to help more customers achieve homeownership through Buying Boost, now accepted with Retro, Link, and Align products. LongView is a residential property business offering buying, advisory, management, and investment services. LongView’s Buying Boost product enhances customers’ purchasing power by providing additional equity for deposits without affecting loan serviceability. Buying Boost matches the client’s deposit (previously only 50%), helping them buy a better home sooner while accessing expert buying support. This solution helps brokers close deals faster and customers secure superior properties.
