AFG partners with Sherlok to unlock the power of automated client retention


AFG is excited to announce broker-fintech Sherlok as a Preferred Partner. Sherlok offers an automated repricing and home loan refinancing platform for brokers and their customers.

Supported by an Artificial Intelligence engine, Sherlok helps brokers retain customers by predicting who is likely to leave based on their current interest rates. It also helps automate the process of repricing a customer.

As an AFG Preferred Partner, Sherlok will have the ability to integrate into AFG’s technology stack to deliver a better experience for AFG’s brokers to onboard, transfer data and start repricing customers. It also provides AFG brokers with comfort knowing that they will have access to the best possible pricing for their monthly Sherlok subscription on an ongoing basis.

Mark Hewitt, General Manager, Industry and Partnerships, said, “Sherlok’s ability to automate the repricing process complements and builds on AFG’s Red Alert program which also uses AI to predict which clients are likely to leave.”

“A big part of the AFG technology strategy is to transition away from a walled garden approach and make it easier for our brokers to choose the technology and tools they feel are right for their business. Between AFG Red Alerts and Sherlok, AFG brokers have access to a fantastic companion set of tools to retain and offer their customers a time-appropriate service”.

“Ultimately, it is the responsibility of any organisation to manage their data, privacy, and information security. As part of the Preferred Partner Program, we have undertaken a comprehensive security review of Sherlok’s privacy, data security, systems & IT architecture and reviewed Sherlok’s penetration testing so that AFG brokers have confidence that Sherlok has passed AFG’s current security standards”.

Adam Grocke, Sherlok founder and CEO, said: “We’re incredibly excited to partner with AFG. It’s a fundamental steppingstone in our mission to help brokers retain more customers. With rising interest rates and low fixed rates expiring over the next 1-3 years, brokers need to be proactive and keep customers on competitive rates or risk losing them.  Full credit goes to AFG, which is willing to work with companies like Sherlok to ensure their brokers have access to various alternative digital services”.

Adam Grocke, Sherlok founder and CEO, said: “We’ve started to onboard the first AFG brokers this month and look forward to making Sherlok available to all AFG brokers in mid-late September. AFG brokers will have access to a 21-day free trial as part of the agreement”.

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