Brand new brand, brand new tech.

Today, we are excited to unveil AFG’s new brand design, updated logo and website, ahead of the launch of a host of new initiatives and upcoming launch of CRM.

More than just a fresh new design, our new brand look and supporting campaign helps to showcase the commitment and experience of our team, our focus on helping brokers to grow their businesses and our award-winning suite of broker tools and technology.

David Bailey, AFG CEO said “As an aggregator, it’s our role to broker a better future for our brokers and their customers. In 2021, that means surrounding our brokers with unwavering support, passionate expertise, and a complete suite of new technology to help grow their businesses. Our brand refresh is simply a reflection of our actions and commitment to our brokers.”

AFG worked with award-winning Sydney creative agency The Works, part of RPX Group, to develop the campaign, brand architecture and messaging.

Jonathan Amery, AFG head of marketing added: “Unlike some organisations, we didn’t have a need to transform who we are as a business. We have a fantastic business model, culture and offering. This process has been about distilling down who we are as a business, clarifying what we stand for and showcasing the vibrancy and passion within AFG.”

Douglas Nicol, Partner at The Works said “It was a great experience collaborating with the AFG team on this project. The business has a clear vision of their brand and a laser focus on ensuring they continue to deliver the best experience for customers, all of which combined to help us develop their refreshed brand design and identity.”

“We’ve tweaked our logo and updated our design so it’s more modern and reflective of who we are as an aggregator,” said David. “We might look a little different, but it doesn’t change the way you work with us.

The campaign will start in March 2021 and the new identity will be rolled out across the website, platforms, and further materials over the coming months.

AFG Campaign print ad examples