We are very proud to share with you the awards received by AFG at the recent Australian Broking Awards. AFG was awarded Technology Platform of the Year and Broker Marketing Platform of the Year.
Our investment in technology is one of our key business differentiators and one of the key reasons behind our growth in broker numbers over the past 22 years. We re-invest heavily in our technology in our platform and tools, with our total investment since inception now over $70 million. We empower our team with autonomy and a license to dream big and look as far when building business solutions. With our mantra of continued improvement and innovation, we look forward to continuing to share the benefits of our success with our members.
Seven years ago we led the charge with the creation of SMART, an unrivalled (still to this day) program designed for retention and business growth. As the program has developed and evolved over the years, the benefits it delivers have also multiplied. We are very proud of the fact that the system helps our SMART members grow at twice the rate than those not not the program. The best is yet to come with the business’ ongoing reinvestment in more intelligent campaigns and websites to take advantage of the latest analytics, client behaviours and technology.
We would like to take this opportunity to thank all of our members for your support. The success of FLEX and SMART is based on your constant feedback and we could not have done this without you. We are extremely proud to receive this recognition two years in a row and have you to thank for it.
Please keep all those great ideas and suggestions coming in.
Thanks again from all of us at AFG.