Independent Non-Executive Director
Ms Muirsmith is an accomplished digital, channel and marketing strategist with a proven track record of helping companies leverage digital technologies to drive innovation and business outcomes. She has broad experience spanning 25 years across many industries including financial services, insurance, utilities, Government, professional services, retail, manufacturing and technology. Ms Muirsmith is Managing Director of Lenox Hill, a digital strategy and consulting company and is a Non-Executive Director of Healthdirect Australia. She is also a member of the Ambassadorial Council UWA Business School and sits on the AIM UWA Business School Executive Education board. She is a Fellow with Chartered Accountants Australia and New Zealand, where she is Chair of the WA Business Advisory Committee and is a Graduate of the Australian Institute of Company Directors. Ms Muirsmith was appointed to the AFG Board as a Non-Executive Director in March 2016.