Accelerating our commitment to environmental sustainability

As our community tackles the challenges of climate change, the reduction of carbon emissions is a shared responsibility. AFG has taken a number of steps to measure, reduce, and compensate for unavoidable emissions generated by our business.

In May 2021, AFG engaged with Carbon Neutral, a market leading Australian carbon offset provider to carry out a detailed audit of our carbon footprint and emissions and assist us in understanding the next steps required to ensure we are an environmentally sustainable organisation.

Speaking to staff recently, AFG CEO David Bailey said; “We’re committed to ensuring that AFG is minimising our carbon footprint wherever possible. To do this we plan to build on the positive steps we have taken to reduce waste and increase recycling in our offices, improve technology for brokers to help reduce carbon intensive processes, reduce travel and review our procurement and supply chain so that environmental and social impacts are a key consideration.”

One element being measured in the audit is AFG’s staff and transport emissions as a result of daily commuting. We’ve already taken a big step to reduce our emissions through the Work From Home Policy, encouraging all staff to work from home one day per week. To track travel on the other days, over 200 AFG staff were surveyed, with questions centering around work-from-home habits, carpooling arrangements and the type of vehicle used to commute. Results will help shape AFG’s environmental action plan, which staff will be encouraged to actively engage in.

We are looking forward to receiving the measurements from Carbon Neutral and will be providing details about the audit in AFG’s 2021 Annual Report.

Read more about our commitment to environmental sustainability.

International Women’s Day

At AFG, we’re celebrating this year’s International Women’s Day theme of #ChooseToChallenge by highlighting the achievements and challenges overcome by women in finance. 

Get to know some of our industry’s best and brightest and how they started building their careers in finance – their wisdom and advice is sure to inspire you.

IWD 2021

Katrina Rowlands – Owner and Managing Director, Mortgage Success
Shirley Elliot – National Compliance Manager, AFG
Gill McLean – Director, Dream Freedom Financial


Meet Katrina Rowlands – Owner and Managing Director of Mortgage Success.

There is a saying on a magnet I have in my home – “Well behaved women rarely change history”. Do I want to be well behaved, or do I want to change history?Katrina Rowlands

With 36 years’ experience in finance, Katrina is a leader, mentor, and stalwart to her industry with a generous spirit that gives back at every opportunity.

Here’s how Katrina answered our questions on this year’s theme for International Women’s Day, #ChooseToChallenge.  

What is one challenge you faced early in your career, and how did you overcome it?

At the beginning of my career as a broker, there was a lot of after-hours appointments in homes and this was non-negotiable. I felt guilty at times that I challenged my priorities and didn’t always get it right. I worried that my attention needed to be so focussed on my clients that I was neglecting my family.

I realised that I was so busy thinking of how I felt that I didn’t actually ask my family for their input or understanding of what I did and why.

I took time to explain to the whole family what I did and how they were benefiting from this career and life choice too, and they actually really understood. We decided we should ALL be more involved together with clearer communication – I have to say that my husband has always been my biggest proudest supporter.

What advice do you have for others in the finance industry?

Know you are a professional and act like it – intentionally. This covers a plethora of responsibilities and accountability in your career, as well as to your own education and industry involvement.

Challenge yourself from the front and head on and laugh a lot. Use “why not” instead of “why”. Say ” I don’t know yet, but I would love to learn”.


Shirley Elliot is our National Compliance Manager at AFG.

Compliance in our industry requires innovative thought to ensure that change is handled practically in a way that enables growth without compromising quality. I enjoy the challenge of regulatory change or reform.Shirley Elliot

With 23 years’ experience in finance, Shirley is the Co-Stream lead for the CIF Mortgage Broking Industry Code and President of the MFAA Compliance and Regulatory Forum.

Her compliance experience has also given her the opportunity to sit on the WA Women’s Football Board for the last 5 years (she loves football and is the mother of an aspiring AFLW star!)

Here’s how Shirley answered our questions on this year’s theme for International Women’s Day, #ChooseToChallenge.

What is one challenge you faced early in your career, and how did you overcome it?

At the time when I was starting a family, I was worried about how I would juggle my career and be a good parent and role model for my daughter.

Since becoming a Mum and returning to work after maternity leave, I have learnt that achieving my career goals is still possible – I just need to find the right balance between my personal and professional commitments, so that I don’t spread myself too thin.

Having a good support network is also important, and I am grateful for the many people that have supported me over the years.

What advice do you have for others in the finance industry?

Pick a company that has leadership and values that resonate with your own – these will both play an important part in your career’s development.


Gill McLean has a passion for building new businesses.

Don’t be afraid to challenge the norm with respect, dignity, and an open mind.Gill McLean

She was first introduced into the broking world after years of experience working in banking with the teams at Challenge Bank, Bank Of Melbourne, and Macquarie Bank.

Gill went on to lead Moneyquest Australia as Managing Director for 6 years and Capita Finance Solutions as General Manager, growing both of these businesses from the ground up.   Today, she runs her own business and has not looked back since!

Here’s how Gill answered our questions on this year’s theme for International Women’s Day, #ChooseToChallenge.

What is one challenge you faced early in your career, and how did you overcome it?

My biggest challenge in the early stages of my career was being taken seriously as someone who can contribute and make a difference. I realised that I needed a mentor to find the courage to stand up, be bold, and do things differently.

What advice do you have for others in the finance industry?

Believe in yourself, be true to your personal values, and always look for opportunities every day to improve yourself and contribute to other people’s lives.  

Brand new brand, brand new tech.

Today, we are excited to unveil AFG’s new brand design, updated logo and website, ahead of the launch of a host of new initiatives and upcoming launch of CRM.

More than just a fresh new design, our new brand look and supporting campaign helps to showcase the commitment and experience of our team, our focus on helping brokers to grow their businesses and our award-winning suite of broker tools and technology.

David Bailey, AFG CEO said “As an aggregator, it’s our role to broker a better future for our brokers and their customers. In 2021, that means surrounding our brokers with unwavering support, passionate expertise, and a complete suite of new technology to help grow their businesses. Our brand refresh is simply a reflection of our actions and commitment to our brokers.”

AFG worked with award-winning Sydney creative agency The Works, part of RPX Group, to develop the campaign, brand architecture and messaging.

Jonathan Amery, AFG head of marketing added: “Unlike some organisations, we didn’t have a need to transform who we are as a business. We have a fantastic business model, culture and offering. This process has been about distilling down who we are as a business, clarifying what we stand for and showcasing the vibrancy and passion within AFG.”

Douglas Nicol, Partner at The Works said “It was a great experience collaborating with the AFG team on this project. The business has a clear vision of their brand and a laser focus on ensuring they continue to deliver the best experience for customers, all of which combined to help us develop their refreshed brand design and identity.”

“We’ve tweaked our logo and updated our design so it’s more modern and reflective of who we are as an aggregator,” said David. “We might look a little different, but it doesn’t change the way you work with us.

The campaign will start in March 2021 and the new identity will be rolled out across the website, platforms, and further materials over the coming months.

AFG Campaign print ad examples