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AFG SMART marketing program

It’s no accident that AFG won Aggregator Marketing Platform of the year for 2018, and again in 2019. SMART marketing is our custom-built, industry-leading marketing and Customer Relationship Management (CRM) platform designed to help brokers business achieve great outcomes both for their customers and their bottom lines.

SMART allows brokers to improve customer retention, protect their trail and drive acquisition of new customers through targeted communications, the right data analytics and a dynamic and professional website that helps their business be the best it can be.

We’re all about a great customer experience, and we’re all about business growth. SMART is just that; the smart way to get ahead.

The core Residential SMART program reaches your residential prospects and customers, positioning you as the finance expert. For a small additional fee, you can add on Business SMART and/or Commercial SMART to your marketing package.

Business SMART delivers a suite of campaigns that integrate into your Residential SMART program with the focus to drive business finance leads and prospects.

For brokers specialising in commercial finance, Commercial SMART operates as a standalone marketing solution. The focus here is on active commercial customers with deals written in FLEX.

Time after time we hear from our brokers that they just don’t have the time or the resources to conduct their own marketing or just don’t know where to start or where to focus. You’re great at helping your customers with the right finance solutions, so stay focused on that, and let us help you do that better by building out your marketing communications and website.

Save you time and money

Outsource the time consuming operational elements of your marketing while keeping costs down. The SMART marketing team manages the email campaigns and your SMART website on your behalf.

Personalised communications

SMART emails are sent on your behalf, to your database, with your branding and contact details. All replies go straight to your inbox.

Exclusive access to AFG Analytics

AFG’s business intelligence tool to uncover your data trends and insights.

Relevant content tailored to Residential, Business and Commercial audiences

Relevant content tailored to your target audiences. SMART includes professionally produced and written quarterly newsletters, and a content library of social media images and posts.

Your own SMART website

Your one stop web solution where we host your fully customisable branded website. The website includes over 20 finance calculators and five downloadable guides. The contact form automatically sends you an email with opportunity details.

Find out more

Builds relationships and hunts for new business

The automated product and loan term email campaigns are designed to build relationships, maintain your contact cycle and hunt for new business. No need for reminders, or manually tracking your customer’s activity, SMART keeps the conversation alive for you.

Marketing to your residential database.
Fully branded and functional SMART website (residential finance focus)
Rate Alert customer discharge notifications
Email campaigns to your FLEX database

  • Welcome message to your new contacts
  • Loan tracker on lodgement
  • Monthly RBA rate alert
  • Thank you on settlement
  • Three-year anniversary review
Quarterly finance and lifestyle Haven e-magazine (optional extra at $30 per addition)

  • printed hard copy magazines also available at $3.15 per copy
Access to social media image and content library
Marketing to your SME clients and lead generation from your residential database.
All of SMART offering plus:
Dedicated business finance pages on your SMART website
Quarterly SME Business Insights e-newsletter
Additional email campaigns to your FLEX database:

  • Introduction as a business finance broker
  • Bi-annual prospecting message to SME customers
  • Five acquisition campaigns focusing on various business lending topics
  • Welcome message to new business customers
  • Thank you message on settlement (when lodged
    in AFGB platform)
  • Check-in message to business customers
    • Overdraft – 6 months post settlement
    • Term Loans – Annual review
    • Asset Finance – 3 months prior to end of loan
    • Unsecured Business – 3 months post settlement
    • Invoice Finance – 6 months post settlement
    • SMSF – Annual review
    • Line of Credit – 6 months post settlement
Marketing to your active commercial customers with deals written in FLEX.
All of SMART offering plus:
Quarterly Procure Commercial e-newsletter
Email campaigns to settled customers in FLEX:

  • Thank you message on settlement
  • Check-in message one year after settlement
  • Time to review message 2.5 years after settlement

Have your very own marketing team

What our brokers say

  • The SMART program helps us stay in touch with our clients on a regular basis with high-value content. Using the SMART program allows us to have peace of mind knowing that our client base is constantly touched by our brand.

    Harry, WA
Contact Us

Being such a diverse company, AFG has a range of different divisions. Send through a quick enquiry and we'll be touch with you soon.

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