Women in Broking: Peta Siebert, Avenue Financial in Victoria

 In Customer Experience, Growing Your Business, Women in Broking

Following in our Women in Broking series, we interview Peta Siebert, General Manager of Avenue Financial, in Melbourne, VIC.

What inspired you to pursue a career as a mortgage advisor?

My role is a little different to a Mortgage Advisor I am now the General Manager and Partner for a sub-origination Mortgage Broking business partnered with the real estate group Jellis Craig.

My passion for finance, helping people achieve their goals and working in a challenging and rewarding environment directed me from the macro banking and finance industry into third-party mortgage broking.

I suppose when I look back at my 26 years in the Banking and Finance industry it was an evolutional move based on industry changes and personal goals that has landed me where I am today.

What challenges did you face when starting out or along the way?

I have been extremely lucky with this as I haven’t really thought of this as an issue. This is due mainly to having some extremely supportive and successful mentors throughout my whole career of which all bar one have been male. My first mentor was my dad. He has three girls, of which I am the eldest. He always said that it doesn’t matter what you want to do if you put 100% effort into it and have a positive attitude. With the right plan you can achieve anything you want to. I think too many people look for excuses as to why they don’t achieve what they want to; hard work and planning is something that is not always a high priority. ie you need to keep educating yourself, networking and focusing on personal development. Knockbacks should be viewed as opportunities to be stronger or to make you look for other ways to achieve your goals. “You can do anything you want to if you put your mind to it” “Do it once and do it well” this doesn’t mean you always succeed it means you get up and do differently next time.

Which aspect of your role do you love the most?

I love developing long-term business relationships built around trust, success and fun – whether that be business partnerships or mentoring brokers to be better versions of themselves.

Describe your career highlight to date and what it meant to you.

Receiving the call from Nick Dowling CEO for Jellis Craig to ask my opinion on which way they should go with setting up their mortgage broking arm. When the call came through I wasn’t interested in moving from where I was however after a couple of coffee discussions it was obvious that my personal brand and that of the Jellis Craig Group was a good fit.

In the process of setting the business up, I have had overwhelming support from all areas of the industry whether that be brokers, lender BDMs and State Managers, other Aggregator State Managers and referral partners past and present. This is on top of AFG’s aggregator and home loans team.

Why should other women consider a career in the mortgage industry?

Females naturally have a higher level of compassion and accountability. Because they can multi task they focus on what they want to achieve and know how they want to get there. For women to grow and stay in the mortgage industry long term, we need to have a support structure to meet the ever-changing demands for full-time career women. With the right support, a career in the mortgage industry is extremely satisfying, challenging and rewarding, both personally and professionally.

What makes a good mortgage broker?

A good mortgage broker listens – to understand their customer needs, to understand their referral partners’ needs, to understand their lender’s requirements, and to understand how their aggregator can support them. Then they put all this knowledge into a solution that benefits all involved. It’s about working smarter, not harder, for the now, for three and five years’ time, and beyond. I focus on relationships for life, not just the transaction.

In your view, why is it important to have a mix of male and female mortgage brokers?

We all have our strengths and weaknesses, whether we are male or female. We should be focusing on what each person can bring to the industry. We need extremely successful females and males. I feel women tend to be compassionate, while men tend to be direct, so we need to balance one another out to grow our profession.


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