Custom digital solutions

 In Growing Your Business, Technology, Training

Each and every one of the 2,850 brokers under the AFG umbrella is different. You have different business models, and we expect you will use the tools available to you in different ways. That’s why, more and more, we are building flexible features into our solutions, helping you use the tools that work for you, in the way that works best.

We have a vast range of custom built solutions for our brokers, one item we’ve been developing changes for is our SMART website. Not only do all the integrations you’ve come to expect from us, continue to be updated and move with the diversification of our industry, but we’re continuously developing new ways for our websites to work for you.

You already know about the FLEX integrations, sending enquiries straight to your database, the over 20 embedded calculators, the constantly updated content and of course the huge amount of content we include for your social media, digital business presence and other marketing materials.

What you may not already know about:

  • The extra colour choices we are providing to better match your branding with your website — taking the selection up to 20.
  • Your expanded news article sharing abilities — enabling you to share individual articles from our entire history of online Haven editions, one article at a time, giving you a large library of social content.
  • You can add in even more custom content to various pages in the website.
  • Plus, our favourite, five brand new informative guides with your branding and contact details for customers to download from your website. If you’ve heard of the term ‘lead-magnet’ before, you will know how juicy and valuable these can be to a business.

Is your website or social media letting you down? When was the last time you updated your website content or posted an article to Facebook, allowing followers to send an enquiry straight to you?

Your digital presence is often more important than your physical presence. You think long and hard about your choice of clothing and how your office looks, have a think about how many people have the potential to see your website. Leaving a website untouched and unloved, means you run the risk of lower results on search engines and less engagement from those who do visit your site. We help take a load off by doing the updates for you.

If you’re managing your own website, there are a host of things to consider. A few that should be high on your priority list include:

  • Think about your target market and the words they would type into Google to find you. These are the words you should be using on your website to optimise your appearance in search results.
  • Ensure you have the functionality to update your website often. A dynamic website is a great way to show Google that you are paying attention to your website and your customers. Adding a short blog or article once a month is a great way to do this.
  • Do not make any claims that you cannot prove. If you don’t have proof that your rates are the ‘cheapest’ or your service is the ‘best’ then you cannot say it.
  • Visit KnowledgeHQ to download our advertising guide. These rules apply to the promotion of any product or service by your business. Your website is required to meet the same standards.
  • If you are an AFG Credit Representative, it’s important that your website and all the wording contained in it are approved by the AFG Compliance team. You can contact us at compliance@afgonline.com.au for more information.
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