Malcolm Watkins

Executive Director

Malcolm is a founding Director of AFG with strategic responsibility for AFG’s technology development programs and national marketing operations, with around 30 years experience in Australia’s finance industry.

Over the past 22 years Malcolm has overseen the investment and delivery of AFG’s industry leading technology platform and tools that power the company today and enable the sustained growth the company has enjoyed.

Malcolm also leads the development and evolution of the company’s marketing initiatives and solutions; marrying marketing strategy with AFG’s technology platform to enable ongoing profitability for AFG and its 2,650+ brokers.

Malcolm’s key focus is extracting real and tangible returns on the investments made to date and leveraging the strengths of the company today to further expand market share, profitability and brand awareness.